Meet David.

David grew up in Vancouver, hearing vibrant stories from the ‘70s — a time of disco, freedom, and feel-good everything. But when it came to food, especially functional food, that vibe was sorely missing. Chalky powders. Dry bars. Gut health advice that felt like it came from a doctor’s pamphlet, not real life.

As someone who struggled with sluggish digestion and midday crashes, David knew fibre was the answer. But every option on the shelf tasted... like punishment. So he set out to change that.

With a vision to make gut health cool (and actually delicious), David created Good Fibes: fibre-loaded snack bars with serious flavour, a throwback aesthetic, and a message that feeling good should be fun — not a chore.

Today, Good Fibes blends the best of both worlds: the nostalgic soul of the ‘70s and the modern science of digestive wellness. It’s for the people who want to snack smarter, vibe higher, and feel good from the inside out.